Benefits Of Email Marketing

It works
According to a 2012 survey conducted by Exact target, 66% of online American have bought something as a result of receiving a marketing message via email. That’s more than 3 times that of Facebook (20%), and more than 4 times (16%) that of text.

It’s cost-effective
In 2011, email marketing brought in $40.56 for every $1 spent, according to the Direct Marketing Association. Though that number is expected to fall a bit in 2012,email marketing still offers a large return on your investment.

It strengthens relationships, loyalty, & trust
With email marketing, you are effectively building one-on-one relationships with current and potential customers. Well-written, engaging e-newsletters and emails that show your personality help readers learn to know you, like you, and trust you. And consumers buy from those they trust.

It increases brand awareness – Each email you send builds awareness of your business and brand, and keeps you top-of-mind with customers and prospects. The next time they need your products or services, they’re that much more likely to purchase from you than from someone they barely know.

It’s easy
Most email marketing services offer nice-looking templates that are easy to fill in with your own content. Just a few clicks of the mouse, and your email is ready to go. Even better than a pre-made template, though, is one custom-designed just for your business. Whichever way you go, email marketing is a quick and easy way to reach your current and potential customers right in their inbox.
While social media is hot right now, email is still a tried-and-true marketing channel that shouldn’t be overlooked. If you’re in the process of developing your digital marketing strategy, you might just want to make email marketing a significant part of it.

It is economical
Usually, most small businesses create special offers, promotions and reminders for their customers, in the form of printed material. Converting this material into email format is not only quick and simple but also results in saving on print and postage expenditure.
Sending an email does not cost anything, especially when compared to the cost of printing and posting material. Sending emails is an inexpensive way of marketing business products and services. Also, emails are created in the form of blank templates. A user simply needs to populate the template to use it. Once the initial cost has been covered, using email involves minimum expenses.
Email marketing allows small businesses to manage their campaigns successfully without hiring new employees or increasing the workload of existing staff. This way, small businesses save on money and time.

It can be used to provide important data
Email marketing allows small businesses to target the right audiences. Also, it provides special tools to analyze and accurately measure responses to the email campaign.
An email marketing campaign provides small businesses with important data such as:
– open rates
– clicked links
– conversion details

It is quick
Email marketing is one the quickest forms of communication. It enables you to provide customers with immediate information and also allows instant access to their replies and queries.
With email marketing, you can receive responses to your marketing campaign within 1 to 3 days. This is a really short turnaround time, especially when compared to the speed of direct mail campaigns which can take up to 12 days for a response.

It is convenient
Email marketing allows convenient placement of links to important products and services; placing links within your emails in a location most likely to grab the reader’s attention is an easy way to boost revenues.
Email marketing makes it is possible to update email lists quickly. Using emails also enables comments, queries and feedback to be updated quickly, allowing easy management of the inbox! Also, email campaigns contain links to subscribe and unsubscribe, which makes it convenient to separate interested subscribers from the disinterested ones.


With all these great advantages, it is quite clear that email marketing campaigns are the future of small businesses. Don’t miss out on its benefits; go ahead and create an email marketing campaign right away!